It’s best to choose a portion that is most recognizable, such as the beginning letter of a wordmark, or the central focus of a graphic-based logo. That is, pick and choose a portion of the original logo to represent the company, if the entire logo will not fit responsively When it comes to moving elements around for adaptive logos, there are no rules other than, “Make sure it’s still an effective and identifiable logo.” Tip Three: Select Partial Graphicsįor original logos with more extensive graphics (think the Marvel Comics logo used in the films, for instance) formulating an adaptive logo may be more a case of picking and choosing. Official logos generally have a basic overall shape to them, but when it comes to adaptive logos, that shape constraint may have to go.Įven the internal shapes may have to be adapted somewhat. Doing this may render it completely illegible, and an illegible logo is an ineffective one. To make it adaptable to the platform, it’s more than just a matter of squeezing it down in size. Spacing is a huge part of creating an effective, memorable logo to begin with. But it isn’t the only important aspect of an adaptive logo. Whatever the case, it still serves as a focal point for the brand’s logo, regardless of what it is adapting to at the current time.įinding your focal point can foster continuity. The simple thin-point line art references the initial W, but can also be adapted sizewise, turned upside down or on its side, or altered in color and other details.
“Continuity” may not seem like it fits in well with a logo that changes depending on the circumstances, but that’s where finding a focal point comes in.Ī quick real life example of this is the Whitney Art Museum, which uses a zig-zag as its logo. But it’s important not to lose sight of continuity. Tip One: Find Your Focal PointĬreating an adaptive logo can be pursued in different ways, which we’ll look at throughout this list of tips.
Sizewise logo how to#
Now that we’ve got that defined, let’s take a look at how to do it. These logos may change to reflect certain services or departments of the company, or features or exhibits, such as in museum logos. The basic elements will stay the same, rendering it easy to recognize, but some parts may change, such as the color or the background. Regardless of the variation, it will still be recognizable as belonging to the company it represents.Īdaptive logos also refer to logos which cycle, or rotate. Think, as an example, of the logo for a company as found on a letterhead, versus the logo for the same company as used to represent their smart phone app. An adaptive logo has multiple versions.If you look at a website on your computer and compare it to the same site on your cell phone, the format should change for ease of use. It alters depending on the platform being used. An adaptive logo is designed responsively.So how would you define an adaptive logo? What Is An Adaptive Logo?Īn adaptive logo is, more or less, what it sounds like. What exactly is an adaptive logo, why is it effective, and how can you make it work for you?Ĭheck out this article with our ten tips for making your logo adaptive. One of the chief trends in doing so is that of the adaptive logo.
In today’s fast paced, highly competitive world, a business needs to take every opportunity it can get to create a memorable, effective brand.
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